Snapdragon 810 - Galaxy S6 breakup
By now, it's a public secret that the single,
unnamed "large customer" who ditched the
Snapdragon 810 SoC for its upcoming flagship
smartphone and undermined Qualcomm's earnings
expectations is Samsung. Although losing the
Galaxy S6 & S6 Edge to Sammy's own Exynos 7420
processor is a mighty blow, one would be wrong
to picture Qualcomm dramatizing over it. In fact,
a company of such posture should be expected to
take the loss like a champ and continue acing the
market. Which is what Q-comm seems to be doing
right now!
“We don’t win every handset design with every
OEM and that’s normal for us,” company VP of
marketing Tim McDonough told TrustedReviews,
adding that "We are proud of our products, but
we have a reasonable sense of humility and
realize you don’t win every one all of the time.
That’s normal. If you plan for having 100 per
cent of everything, you’re going to be wrong
very frequently.” Words to live by, folks!
As Qualcomm and its customers are working on
multiple devices simultaneously at any given
moment, the company's relationships with
customers "are not defined by a single handset,"
explained McDonaugh. So even if the chipmaker
missed on one device, it still has plenty more
using its products, which constitutes "a very deep
relationship" and "mutual investment" . We take
that as a hint that Samsung will stay partners
with Qualcomm, unless it starts sticking its
home-grown silicon in everything it produces.
Additionally, McDonaugh suggested that timing
issues could have contributed to its unnamed
customer Samsung's decision. “If you miss the
timing window for a particular handset or the
timing window for a particular customer, or you
take too long going from geography to geography
rolling it out, that can be a make or break thing
for them.” It's not a secret that the first
batches of TSMC-produced Snapdragon 810
chipsets had some kinks that took time to iron
out, which is an especially unwelcome scenario in
the case of a worked-up customer gunning to
unveil not one, but two complex, expensive, bet-
the-house-on-them flagship smartphones as
early as March 1st. Better luck next time,
Qualcomm!
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